ProductPine

ProductPine is a Dutch commerce platform bringing together 100+ brands from around the world into one place to discover. The most valuable work we did for them is the part shoppers never see directly but feel on every visit: the intelligence that decides what gets surfaced, and the system that lets every brand run itself. This is applied machine learning in production, owned end to end.

The product was live but the ambition was bigger than the team could ship. Development velocity was low, a heavy backlog of redesign and rebuild work was piling up, and all of it had to land inside strict code conventions and a clean architecture without slowing the business down.

We embedded into their team and built a custom recommendation engine from scratch, plus a full Brand Management System, the dashboard where brands publish products straight to Shopify and watch how they perform, wired to a Channel Engine integration for order import. We held their architecture and conventions, lifted delivery speed, and never broke what already worked. In their own words: “We are very happy with the development talent that New Wave Devs has brought us.”