VisitDays

VisitDays runs an events and recruitment platform built specifically for colleges and universities, backed by University Ventures, listed on the Salesforce AppExchange, and holding a competitive five-year E&I cooperative contract (2024 to 2029). Per the company, its network spans 1,800+ colleges and around 700,000 registrations a year, and in 2024 it launched an AI retention product live with the University of Missouri-St. Louis. When the platform helps decide where the next generation goes to university, it has to perform, every season, at scale.

After nine years in production the codebase was solid but ageing, and the team needed to hold performance and ship features faster as demand kept climbing, on a system the whole business already ran on.

We embedded senior Ruby on Rails and React engineers, lifted performance, covered missing business logic with tests, and shipped a steady stream of new features on top of a mature product, modernising it without ever putting the live platform at risk. The foundation we hardened is the one VisitDays now builds its AI products on.