HanoverCRM

HanoverCRM

Scaling a Legacy Enterprise SaaS to 16+ Countries

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Description

HanoverCRM is the go-to CRM platform for international exchange programs – J1 visa sponsors, education abroad institutions, recruitment agencies, and placement organizations. The platform manages the full lifecycle of exchange programs across 16+ countries: participant registration, compliance tracking, partner management, document workflows, and post-placement reporting. Today they run multiple products including Lighthouse (support desk) and an AI Context Playbook – a serious enterprise operation.

Problem

When NWD joined the engagement, HanoverCRM was running several enterprise-level applications on legacy Rails code, each heavily customized for different clients. The core team was strong but stretched – client demand for new features was outpacing delivery capacity, and the underlying codebase needed a full modernization to support the company’s growth.

Solution

What NWD Delivered

NWD embedded senior Rails engineers directly into the team – no management overhead, no ramp-up time. We took full ownership of the modernisation and feature delivery track:

  • Migrated all applications to the latest stable Ruby on Rails versions
  • Refactored, cleaned, and removed years of accumulated legacy code
  • Delivered a consistent pipeline of new client-facing features on schedule
  • Helped the core team sustainably meet client demands without burning out

The Result

The platform now runs cleanly across multiple enterprise client instances and has continued to scale. HanoverCRM went on to launch new products including Lighthouse and an AI-powered Context Playbook – growth that required the stable foundation NWD helped build.

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